University Medical Centre

Umcbath.co.uk

August 7, 2021 01:30:48 PM

Passed

To Improve

Errors

0Score

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Search Engine Optimization

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	91	0	0	0	0

<H2> Coronavirus (COVID-19) </H2>
<H2> Who do I see? </H2>
<H2> Abdominal Pain </H2>
<H2> Acute Asthma </H2>
<H2> Anxiety </H2>
<H2> Back Pain </H2>
<H2> Blood Pressure Monitoring </H2>
<H2> Blood Tests </H2>
<H2> Blue Badge Forms </H2>
<H2> Boils </H2>
<H2> Breathlessness </H2>
<H2> Bruised Ribs </H2>
<H2> Burns </H2>
<H2> Cellulitis </H2>
<H2> Cervical Smears </H2>
<H2> Chest Infections </H2>
<H2> Children's Immunisations </H2>
<H2> Chronic Heart Disease </H2>
<H2> Cold Sores </H2>
<H2> Colds </H2>
<H2> Constipation </H2>
<H2> Contraception/Family Planning </H2>
<H2> Cough </H2>
<H2> Cystitis </H2>
<H2> Dental Problems </H2>
<H2> Depression </H2>
<H2> Diabetes Monitoring </H2>
<H2> Diarrhoea </H2>
<H2> Diet/Lifestyle Changes </H2>
<H2> Dizziness </H2>
<H2> Ear Care </H2>
<H2> Earache </H2>
<H2> Eczema </H2>
<H2> Emergency Contraception </H2>
<H2> Eye Infection </H2>
<H2> Eye Injuries </H2>
<H2> Fit Note (Sick Note) </H2>
<H2> Flu </H2>
<H2> Forms, Certificates and Medicals </H2>
<H2> Fungal Infections </H2>
<H2> General Advice </H2>
<H2> Genital Herpes </H2>
<H2> Hay Fever </H2>
<H2> Head Injuries </H2>
<H2> Head Lice </H2>
<H2> Headaches </H2>
<H2> Holiday Cancellation Certificate </H2>
<H2> Hyperventilation </H2>
<H2> Indigestion </H2>
<H2> Infected Wounds </H2>
<H2> Ingrowing Toenail </H2>
<H2> Insect Bites </H2>
<H2> Insomnia </H2>
<H2> Insurance Reports </H2>
<H2> Medical Reports </H2>
<H2> Missed Contraceptive </H2>
<H2> Mouth Problems </H2>
<H2> Nappy Rash </H2>
<H2> Neck Pain </H2>
<H2> Nosebleeds </H2>
<H2> Panic Attacks </H2>
<H2> Passport Forms </H2>
<H2> Period Problems </H2>
<H2> Phobias </H2>
<H2> Rashes </H2>
<H2> Rectal Problems </H2>
<H2> Removal of Stitches </H2>
<H2> Sick Certificates </H2>
<H2> Sick Note (Fit Note) </H2>
<H2> Sinusitis </H2>
<H2> Skin Conditions </H2>
<H2> Smoking Cessation </H2>
<H2> Sore Eyes </H2>
<H2> Sore Penis </H2>
<H2> Sore Throat </H2>
<H2> Stings </H2>
<H2> Styes </H2>
<H2> Sunburn </H2>
<H2> Threadworm </H2>
<H2> Travel Vaccinations </H2>
<H2> Urine Infections </H2>
<H2> Vaginal Discharge </H2>
<H2> Verrucae </H2>
<H2> Vomiting </H2>
<H2> Warts </H2>
<H2> Self help </H2>
<H2> Practice news </H2>
<H2> Health information at your fingertips </H2>
<H2> Meet the Team </H2>
<H2> Services </H2>
<H2> Our Policies </H2>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

University Medical Centre

umcbath.co.uk/

No Description

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 5 images on this web page

4 ALT attributes are empty or missing.

https://umcbath.co.uk/wp-content/uploads/2017/08/Untitled-1.jpg
/wp-content/uploads/2017/08/Doctorlink-logo-300x98.jpg
https://umcbath.co.uk/wp-content/uploads/2017/08/main-image1.jpg
/wp-content/uploads/2017/08/Doctorlink-logo-300x98.jpg

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

please71
reception62
contact60
usual59
tomake59
will12
appointment11
nurse10
form9
health8
care7
certificates6
patient6
practice5
help5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
please	71
reception	62
contact	60
usual	59
tomake	59
will	12
appointment	11
nurse	10
form	9
health	8
care	7
certificates	6
patient	6
practice	5
help	5

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 21.36%

Text content size	16386 bytes
Total HTML size	76710 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 75 KB to 18 KB (76.2 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 188.114.117.202 does not redirect to umcbath.co.uk

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Oh no, XML Sitemap file not found!
http://umcbath.co.uk/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://umcbath.co.uk/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 16 Years, 23 Days

Created Date: 15th-Jul-2005

Updated Date: 15th-Jul-2021

Expiry Date: 15th-Jul-2023

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain name:
umcbath.co.uk
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
Registrar:
1&1 Ionos SE [Tag = 1AND1]
URL: https://www.ionos.co.uk
Relevant dates:
Registered on: 15-Jul-2005
Expiry date: 15-Jul-2023
Last updated: 15-Jul-2021
Registration status:
Registered until expiry date.
Name servers:
ns1028.ui-dns.com
ns1037.ui-dns.org
ns1044.ui-dns.biz
ns1064.ui-dns.de
WHOIS lookup made at 08:45:05 07-Aug-2021
--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2021.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

6 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://umcbath.co.uk
Length: 7 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

75 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.24 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

77 / 100

Page Speed

Umcbath.co.uk desktop website speed is medium range. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: EN-US

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
umcbath.com	Available
umcbath.net	Available
umcbath.org	Available
umcbath.biz	Already Registered
umcbath.io	Already Registered

Typo Availability

Domains (TLD)	Status
ymcbath.uk	Available
hmcbath.uk	Available
jmcbath.uk	Available
kmcbath.uk	Available
imcbath.uk	Available

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

57 / 100

Page Speed

Umcbath.co.uk mobile website speed is medium range. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
192.124.249.129	United Kingdom	Wirehive Limited

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Too bad, your website has too many CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

True

Perfect, your website doesn't use inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$2,952 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

729,710th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 95 links including both internal & external links of your site

Anchor	Type	Follow
Register for	Internal Links	Dofollow
University Medical Centre	Internal Links	Dofollow
Patient Appointments	Internal Links	Dofollow
Guide to our Appointments System	Internal Links	Dofollow
What is Doctorlink?	Internal Links	Dofollow
Cancellations	Internal Links	Dofollow
Emergencies	Internal Links	Dofollow
Surgery Times	Internal Links	Dofollow
When we are Closed	Internal Links	Dofollow
Making the Best of Your Appointment	Internal Links	Dofollow
Prescriptions	Internal Links	Dofollow
Guide to Prescriptions	Internal Links	Dofollow
NHS Charges	Internal Links	Dofollow
Services	Internal Links	Dofollow
Team	Internal Links	Dofollow
Doctors	Internal Links	Dofollow
Nursing & Paramedic Team	Internal Links	Dofollow
Administration Team	Internal Links	Dofollow
Patient Registration	Internal Links	Dofollow
Overseas Visitors	Internal Links	Dofollow
Temporary Residents	Internal Links	Dofollow
Practice Info	Internal Links	Dofollow
Care Quality Commission	Internal Links	Dofollow
Online Services	Internal Links	Dofollow
Patient Participation Group	Internal Links	Dofollow
Policies and Procedures	Internal Links	Dofollow
Practice Boundary	Internal Links	Dofollow
Sickness Certificates	Internal Links	Dofollow
Test Results	Internal Links	Dofollow
Treatment Rooms	Internal Links	Dofollow
Trials and Research	Internal Links	Dofollow
Useful Contacts	Internal Links	Dofollow
Contact Us	Internal Links	Dofollow
Change of Name or Address	Internal Links	Dofollow
Patient Feedback	Internal Links	Dofollow
Suggestions, Comments and Complaints	Internal Links	Dofollow
Useful Websites	Internal Links	Dofollow
NHS APP: Download the NHS App to help demonstrate COVID-19 Vaccination Status for International Travel	Internal Links	Dofollow
COVID VACCINATIONS	Internal Links	Dofollow
Social Prescribing Service – Book a telephone appointment with our Social Prescriber	Internal Links	Dofollow
ARE YOU A NEW STUDENT STARTING AT BATH UNIVERSITY? REGISTER WITH THE GP PRACTICE NOW.	Internal Links	Dofollow
Download the NHS APP for access to your NHS Services	Internal Links	Dofollow
How to stay happy and healthy at University	Internal Links	Dofollow
University Medical Centre Patient Newsletter – Summer 2020	Internal Links	Dofollow
Ordering Repeat Medication	Internal Links	Dofollow
CoronaVirus: Public Health England has published further advice for the public here.	Internal Links	Dofollow
Coronavirus: The latest information and advice for the public from GOV.UK	Internal Links	Dofollow
http://umcbath.co.uk/appointments/what-is-doctorlink/	Internal Links	Dofollow
Book an appointment	Internal Links	Dofollow
Request a repeat prescription	Internal Links	Dofollow
New patient registration	Internal Links	Dofollow
More Practice News...	Internal Links	Dofollow
Local Health Links	Internal Links	Dofollow
Sickness Certificates	Internal Links	Dofollow
Self-Referrals	Internal Links	Dofollow
Anti-Coagulation Monitoring	Internal Links	Dofollow
Child Immunisations	Internal Links	Dofollow
Counselling Help	Internal Links	Dofollow
Family Planning and Sexual Health	Internal Links	Dofollow
Flu Vaccinations	Internal Links	Dofollow
HANDi app	Internal Links	Dofollow
Healthy Eating, Exercise and Obesity	Internal Links	Dofollow
Home Visits	Internal Links	Dofollow
In Times of Bereavement	Internal Links	Dofollow
Maternity Care	Internal Links	Dofollow
View all...	Internal Links	Dofollow
Data Sharing	Internal Links	Dofollow
Chaperones	Internal Links	Dofollow
Clinical Governance	Internal Links	Dofollow
Confidentiality	Internal Links	Dofollow
Consent Protocol	Internal Links	Dofollow
Disability Access	Internal Links	Dofollow
Equality and Diversity	Internal Links	Dofollow
Freedom of Information	Internal Links	Dofollow
GP Earnings	Internal Links	Dofollow
Infection Control Statement	Internal Links	Dofollow
View all...	Internal Links	Dofollow
Sitemap	Internal Links	Dofollow
Site Credits	Internal Links	Dofollow
Disclaimer	Internal Links	Dofollow
Copyright	Internal Links	Dofollow
Accessibility	Internal Links	Dofollow
Log On	External Links	Dofollow
CQC Inspected and Rated Good	External Links	Dofollow
http://www.bathandnortheastsomersetccg.nhs.uk/	External Links	Dofollow
www.bathnes.gov.uk	External Links	Dofollow
www.nhs.uk	External Links	Dofollow
www.nhs.uk	External Links	Dofollow
www.nhs.uk	External Links	Dofollow
NHS Earwax Information	External Links	Dofollow
NHS Information	External Links	Dofollow
www.nhs.uk/smokefree	External Links	Dofollow
Health A-Z	External Links	Dofollow
Did you know you can help improve NHS Services? Take part in our Friends and Family Test...	External Links	Dofollow

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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Umcbath.co.uk

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

77 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

57 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

Try New Site